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Hello

I'm Jake Hakes, Founder of GDLux Wellness— coach, strategist, and builder of bold visions. This brand was born from a belief that the people sharing the world deserve more than generic fitness. They deserve precision, partnership, and peak-level performance. My mission is simple: to help high performers feel as powerful in their bodies as they are in their careers. 

My Story

I didn't grow up with a blueprint for elite performance—but I've always been obsessed with creating one. GDLux Welless started as a vision, built between early mornings, late nights, and every moment in between that most people overlook. As a Personal Training Manager, I saw firsthand how broken and generic the wellness space had become—especially for executives, professionals, and leaders wo deserve more. 

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I created GDLux Wellness to fill that gap.

 

To give high performers a partner who sees the bigger picture.

Who builds systems around their reality.

Who understands how sleep, stress, training, nutrition, and mindset all intersect in the real world. Not just on paper.

 

My mission isn't just about bodies. It's about helping people lead with clarity, strength, and health in every part of life. 

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I believe in intentional execution. In playing long games. In raising the bar. And in doing the work most people avoid—because that's where greatness lives. 

Contact

We collaborate with organizations, executives, and luxury communities who are serious about elevating wellness. If you're looking to create a high-performance environment, we'd love to connect. 

(844) 651-3943   

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